That’s right, let’s just get it out of the way.
You have a business opportunity and you just have to tell me what it is right off the bat. You and I are complete strangers, but the FIRST TIME you contact me you say, “Hey, nice to meet you, I’ve got this killer business you just have to see!” and you throw your link at me. OH man, I think I’m gonna puke!
After 15 years online, when someone comes at me this way, I turn and run. I’ll be polite, say that you have a cool site or business, but chances are you’ve ruined what could have been a great networking relationship by ambushing me with your biz opp the first time we ever connect.
It’s sad really, but it’s not your fault. You’ve either been taught to do this, or no one has taken the time to teach you properly in how to build relationships. I’m sure you’ve heard this before: “You have to get people to know, like and trust you” before you can ever attempt to SELL them something.” Why on Earth would a total stranger buy anything from you? They don’t know you, know about you or even if what you have will be something THEY want. Yet this is how most people try to market their business online and off.
Take my most recent experience when I joined Apsense. As soon as you join, other members start sending you emails and Contact requests. This is actually a great tool and a very easy and fast way to build up a network, but most people aren’t utilizing it the correct way. In almost every case, each email was a brief hello and then BAM! I’m hit with the sales pitch and given a website to go check out. Wrong, wrong, WRONG!
Almost everyone on Apsense already has a business. So your first contact should just be a pleasant introduction. Don’t tell them about this super duper, amazing, can’t live without it, business opp you have. THEY DON’T CARE! At least not at the very first contact. Tell them it’s nice to meet them. Take a quick look at their website and make a comment on it. Show them you’re not like every other amateur marketer out there and that you actually care about what they’re doing and you’re genuinely interested in them.
That’s how you build a relationship. It takes TIME.
Then as that relationship grows and you get to know each other, you can find out if what you have will work for them. With Secret Lead Factory and our team system we have, it’s more than likely that they will need what we have. Don’t lead with your primary business, this will fail you every time. We have products that every single person online needs and can use and it’s the best value they will find, but be gentle in your approach. Offer Secret Lead Factory as a solution to what they need. Offer our team building to help them build THEIR business. If at some point they inquire about what else you are doing or they see your primary program through Secret Lead Factory, or your other banners and links on your blog, now you have the opportunity to invite them. You have built a relationship and hopefully by now they know, like and trust you.
You know it’s funny, my friends mom, who’s pretty savvy when it comes to the computer and internet, came to my blog through a post I recently wrote that showed up on Facebook (click here to see how to do this). She commented and said, “I don’t get it, I looked over his site and I don’t see what he’s selling.” That’s exactly right. We don’t want people to show up on our blogs and be hit with a sales pitch. What we are offering is much more than a business opportunity. It’s a total system to help them learn how to generate leads and build multiple streams of income for ANY business. We walk everyone through the same process to show them the right way to do this and once you learn our system, it’s easy to duplicate and share it.
So next time you connect with someone, please don’t tell them about your business opportunity, even if they do first. Take the time to get to know people. Find out what it is they need and what you can offer to them of VALUE. Once you start doing this, you’ll be amazed at how you attract people to you and your business.
To see exactly how our step by step process works, just fill out the form at the top of the right sidebar or click the banner link below.
To YOUR Success!
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Why isn’t this information more obvious? You have done an excellent job of explaining how to get people to know, like and trust you. You’ll never be a member of NFL again (No Friends Left). Keep writing, it’s always interesting and informative.
Julie
Julie Anne Pyle recently posted..A Big Thing Made of Many Little Things
Thanks Julie, I really appreciate the comment.
You know it’s funny, when I look back on my own networking career, I did many of the same things people still do today. Only it’s much tougher today to build a business because everyone is getting hit from all directions.
Everyone needs to slow down and learn how to do this business right. One of the key things to success is to find an ethical team that can support you and help you as you learn.
Finding this group has totally re-energized me and given me back the purpose I needed to help others.
Thanks again Julie!